The Segerstrom Center for the Arts has launched a $68-million campaign to reach a broader, more diverse public, centered on reconfiguring its outdoor plaza to make it busier and more attractive, with stepped-up free events and a shady, "town square" atmosphere.
While the Costa Mesa performing arts center's "Next Act" campaign looks to its future, its president, Terrence Dwyer, acknowledged this week that most of the money will be used to make up for a large fundraising failure from nearly a decade ago.
Dwyer said that all but about $14 million of the money that's being raised will cover expenses from past projects, including the Renée and Henry Segerstrom Concert Hall and the plaza, which opened in 2006.
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